Dominate the Chandler Real Estate Market

Strategic Market Intelligence: The Chandler Pivot – Dec 2025

navigating the Economic Shift and the Video Imperative in the Silicon Desert

Part I: The Macro-Strategic Landscape of Chandler

1.1 Executive Situation Analysis: The "Signal vs. Noise" Dilemma

As of December 8, 2025, the Chandler, Arizona real estate market finds itself in a complex, contradictory state that defies simple categorization. For the veteran real estate professional, the current climate is defined not by a singular trend—boom or bust—but by a widening divergence between headline anxiety and fundamental stability. We stand at a "Pivot Point," a moment where the aggressive seller's leverage of the early 2020s has fully dissipated, replaced by a nuanced, highly segmented operational environment that demands a radical rethinking of marketing strategy.

The prevailing sentiment among local agents is one of palpable anxiety, driven by a confluence of macroeconomic headwinds and hyper-local disruptions. The national narrative of "softening" prices is colliding with the specific, tangible reality of the "Intel Anxiety" dominating the East Valley. However, a granular analysis of the data reveals that the market is not collapsing; it is normalizing. The "crash" predicted by bearish pundits has failed to materialize, largely due to the structural floor provided by Chandler's mature economic base and the enduring demand for the 85224, 85225, 85226, 85248, 85249, and 85286 zip codes.

While median home values have seen modest year-over-year retractions—ranging from 2.4% to 3.6% depending on the data source and neighborhood —transaction volume remains active for correctly priced inventory. The crisis is not one of liquidity, but of expectations. Sellers are still anchored to 2022 valuations, while buyers, empowered by stabilized inventory levels of over 1,100 units , have become ruthless in their scrutiny of value. In this environment, the "passive agent"—one who relies on the "Three Ps" of Put it on MLS, Put up a sign, and Pray—is facing an existential threat. The market has shifted from an Availability Economy, where access to a home was the primary value driver, to an Attention Economy, where the ability to capture and retain buyer interest through high-fidelity media is the sole determinant of success.

This report serves as a comprehensive operational dossier for the Chandler real estate professional. It is designed to strip away the noise of national headlines and provide a forensic examination of the local market mechanics in late 2025. Furthermore, it posits a central strategic thesis: that in a market characterized by extended days on market (DOM) and heightened buyer skepticism, Video Marketing has ceased to be a "luxury add-on" and has become the fundamental survival engine for the modern brokerage business.

1.2 The Economic Backdrop: Interest Rates and the "Lock-In" Thaw

To understand the behavior of the Chandler buyer in December 2025, one must first contextualize the broader financial environment. The 30-year fixed mortgage rate has settled into a trading range of 6.0% to 6.5%. While significantly lower than the punitive peaks seen in previous years, these rates have fundamentally altered the affordability calculus for the median Chandler household. With a median household income hovering around $107,000 , the purchasing power of the local workforce has been compressed.

However, the "rate lock" effect—the phenomenon where homeowners with sub-3% mortgages refused to sell—is beginning to thaw. Life, invariably, goes on. Divorce, death, job relocation, and household expansion are forcing inventory onto the market regardless of the interest rate environment. This is evidenced by the steady increase in new listings, which are up approximately 11.6% year-over-year. The narrative has shifted from "I won't sell" to "I must sell, but I need to maximize my equity to offset my new rate." This places an immense burden of performance on the listing agent to defend the list price, a task that traditional marketing methods are failing to achieve.

The stabilization of rates has also created a "psychological floor" for buyers. The fear of rates hitting 8% again has dissipated, replaced by an acceptance of the "new normal." Buyers are no longer waiting for a crash; they are waiting for value. They are "payment sensitive" rather than "price sensitive." A $600,000 home is viable if it is turnkey; that same home at $550,000 requiring $50,000 in immediate renovations is a non-starter because the renovation costs cannot be easily financed into the mortgage. This dichotomy is creating a bifurcated market where updated homes sell in 29 days, and dated homes linger for 60+ days.

1.3 The "Silicon Desert" Stress Test: Deconstructing the Intel Factor

No analysis of Chandler is credible without addressing the elephant in the Ocotillo: Intel Corporation. For decades, Intel has been the economic heartbeat of the city, and its fluctuations send immediate ripples through the housing market. In late 2025, agents are grappling with a complex narrative involving the company.

On one hand, the headlines are dominated by global restructuring and workforce reductions. Intel's aim to cut $10 billion in costs has translated into layoffs affecting the Arizona workforce, with multiple WARN notices issued throughout 2024 and 2025. This has created a "Psychological Stalling" effect, particularly in the luxury tiers of South Chandler and Ocotillo. The "move-up" buyer—traditionally a mid-level Intel manager looking to trade their $500,000 starter home for an $800,000 estate—has largely exited the market to preserve liquidity and wait out the uncertainty.

On the other hand, the physical reality of the Ocotillo campus tells a different story. The $20 billion expansion of Fabs 52 and 62 continues, representing a massive, tangible investment in the region's future. These facilities are not merely corporate assets; they are national strategic imperatives under the CHIPS Act. The construction phase has sustained a transient workforce, and the eventual operational phase will require highly skilled labor.

For the real estate strategist, the takeaway is nuanced: The current dip in demand from the tech sector is a "glitch," not a systemic failure. The infrastructure being built ensures that Chandler remains the premier semiconductor hub of North America for the next 20 years. Agents must be equipped to articulate this distinction to clients who are doom-scrolling headlines. The narrative is not "Intel is leaving"; it is "Intel is evolving," and the housing market is simply pausing to digest this evolution.

Part II: The Quantitative Market Profile (December 2025)

2.1 The Cromford Market Index: A Slide Toward Balance

The most reliable barometer for the health of the Phoenix metro real estate market is the Cromford Market Index (CMI). As of December 2025, Chandler's CMI stands at approximately 108. To the uninitiated, this number might seem abstract, but its implications are profound. A CMI of 100 represents a perfectly balanced market. Values above 110 indicate a Seller's Market, while values below 90 signal a Buyer's Market.

Chandler is currently clinging to the very edge of a Seller's Market, but the trajectory is undeniably downward. The index has been sliding from the heady heights of 140+ seen in previous years, indicating that demand is softening at a rate faster than supply is contracting. While Chandler is outperforming peripheral cities like Buckeye and Casa Grande—which have already plunged into deep Buyer's Market territory with indices in the 40s —it is not immune to the cooling trend.

This "Soft 108" reading implies that while sellers still technically hold a slight advantage, that advantage is fragile. It can be easily squandered by overpricing or poor presentation. A home that is priced correctly and marketed aggressively will still command attention, but a home that is priced at "aspirational" 2022 levels will be punished by the market, sitting stagnant as the index continues its slow descent toward 100.

2.2 Inventory and Pricing Mechanics: The Accumulation Phase

We are currently witnessing an "Inventory Accumulation Phase." Active listings in Chandler have risen to 1,130 units, a notable increase from the sub-500 levels that characterized the pandemic frenzy. This accumulation is driven by two factors: the aforementioned "lock-in" thaw bringing new listings to market, and the extension of days on market causing existing inventory to stack up.

The pricing data presents a picture of correction, though not collapse. Zillow data indicates a 3.6% year-over-year decline in average home values, bringing the average to $519,914. Similarly, Realtor.com data shows median listing prices trending down 5.2% year-over-year to $550,000. Conversely, some localized reports show average sold prices increasing. This discrepancy is critical to decode. The median sold price may appear resilient because the mix of homes selling has shifted—if fewer entry-level homes sell (due to affordability) and more mid-tier homes sell, the median rises even if individual home values are flat or falling.

The most telling metric, however, is the Sale-to-List Ratio, which currently hovers around 98.3% to 98.45%. This is the "reality check" metric. It signifies that the average seller is accepting a discount of nearly 2% off their list price. In a market where sellers traditionally commanded premiums of 5-10% over ask, this 7-point swing represents a massive transfer of negotiating power to the buyer. Sellers are negotiating. They are paying concessions. They are buying down rates. This is the operational reality of December 2025.

2.3 The Rental Market Correction

Often overlooked by residential sales agents, the rental market serves as a leading indicator for housing health. Chandler's rental sector is undergoing a significant correction, with average rents decreasing by 4.4% year-over-year to approximately $1,926 per month.

This contraction in rental yields has a two-fold impact on the sales market:

Investor Exit: The "accidental landlords" and small-scale investors who bought at the peak are seeing their margins compressed. With vacancies rising and rents falling, the math no longer works for many, leading them to list their rental properties for sale, further fueling the inventory accumulation in the entry-level price point.

Tenant Retention: The pool of potential first-time homebuyers is being incentivized to stay in the rental market. With rents falling and mortgage rates keeping monthly payments high, the financial argument for renting has strengthened. Converting these renters into buyers now requires a sophisticated marketing approach that sells the lifestyle and long-term wealth benefits of ownership, rather than just monthly payment comparisons.

Table 1: Key Market Indicators - Chandler, AZ (December 2025)

Metric	Current Value	Year-Over-Year Change	Strategic Implication
Cromford Market Index	~108	Trending Down	Seller advantage is fragile; pricing precision is paramount.
Median Home Value (Zillow)	$519,914	-3.6%	Buyers expect discounts; "aspirational pricing" fails.
Active Inventory	1,130 units	+11.6%	Competition is high; listings must stand out visually.
Median Days to Pending	29 - 60 days	Increased	Marketing endurance is required; 30 days is not "stale."
Sale-to-List Ratio	98.3%	-1.5% to -2.0% (vs List)	Expect to negotiate; build concessions into pricing strategy.
Average Rent	$1,926	-4.4%	Investors are exiting; renters are harder to convert.

Part III: Micro-Market Analysis – A Tale of Three Chandlers

One of the most dangerous fallacies in real estate is the reliance on city-wide averages. Chandler is not a monolith; it is a collection of distinct micro-climates, each behaving differently in the current economic weather. To provide actionable advice, we must dissect the market by neighborhood tier.

3.1 The Luxury Tier: Ocotillo & Fulton Ranch (85248)

Market Status: Softening / Buyer's Advantage

The Data: Ocotillo home values have declined by 2.9%, settling around $666,734, while Fulton Ranch values are down 2.4% to just over $1.03 million.

The Narrative: This segment is the most sensitive to the "Intel Effect" and interest rate volatility. The buyer pool for $800k+ homes is smaller, more discretionary, and heavily populated by the very tech executives who are currently worried about corporate restructuring.

Strategic Insight: Inventory is stacking up here because "good enough" is no longer selling. Buyers in Fulton Ranch are not looking for a project; they are looking for perfection. Listings in this tier that lack high-end video production, drone footage of the lakes/golf courses, and lifestyle marketing are effectively invisible. The "Intel Move-Up" buyer has paused, so agents must pivot to targeting out-of-state wealth (California/Pacific Northwest) that sees $1M as a bargain.

3.2 The Historic Core: Central Chandler (85224, 85225)

Market Status: Balanced / Value-Driven

The Data: Median list prices hover in the $450k - $550k range.

The Narrative: This area contains the bulk of Chandler's older inventory, primarily homes built in the 1980s and 1990s. These properties face the "Obsolescence Challenge." Buyers at this price point are often first-time buyers or families maxing out their DTI (Debt-to-Income) ratios. They cannot afford a $40,000 kitchen renovation immediately after closing.

Strategic Insight: Sellers who refuse to update are being punished with 60+ days on market and deep price cuts. Agents operating here must be adept at "Vision Marketing." If a home is dated, use AI-generated renovation renderings in the video tour to show potential. This area remains the most active due to affordability, but it is also the most price-sensitive.

3.3 The Growth Edge: South Chandler / Layton Lakes (85249, 85286)

Market Status: Neutral / Slight Seller Tilt

The Data: Prices remain relatively stable to slightly positive.

The Narrative: This area benefits from newer inventory (post-2010), which requires less CapEx. It is the primary target for families prioritizing the Chandler Unified School District (CUSD) and modern amenities.

Strategic Insight: The primary competition here is New Construction. Builders in the area are offering aggressive rate buy-downs (e.g., "5.5% for life") that resale sellers struggle to match. To compete, resale agents must highlight the "finished product" value—backyards are done, window treatments are in, and taxes are established—unlike the dirt lots of new builds. Video tours here should focus heavily on the community amenities (splash pads, parks, schools) to rival the builder's shiny model home experience.

Part IV: The 2025 Buyer Profile – Who is Left?

With the speculative frenzy of the pandemic era in the rearview mirror, the "Tourist Buyers"—the flippers, the iBuyers, and the short-term speculators—have largely exited the Chandler market. The buyer pool that remains is smaller, but it is more serious, more qualified, and significantly more discerning. Understanding their psychology is key to unlocking transactions.

4.1 The California Equity Refugee

Despite the cooling of the "Exodus," California remains the primary feeder market for Chandler, with Maricopa County attracting nearly 37,000 migrants from the state annually.

Psychology: These buyers are "Equity Rich but Fear Poor." They are often cashing out $1.5M+ homes in the Bay Area or SoCal and have significant liquidity. However, they are terrified of "buying at the top." They read the national headlines about Phoenix water issues and market crashes.

Needs: They need validation. They view $700k as "cheap," but they need to be assured that Chandler is a safe store of wealth.

Marketing Implication: They shop remotely. If they cannot experience the home via a high-quality video tour that shows the flow, the neighborhood, and the condition, they will not book a flight to see it. Video is the bridge that gets them on the plane.

4.2 The "Rightsizing" Boomer

A significant demographic shift is occurring as Baby Boomers in large family homes in 85249 look to downsize.

Psychology: They are largely rate-insensitive because they are often cash buyers or have large down payments. They are, however, hassle-insensitive. They do not want projects. They want lock-and-leave convenience in communities like Ocotillo or active adult enclaves (Sunbird, Solera).

Needs: Clarity on floor plans (single-level is king) and accessibility.

Marketing Implication: Video tours for this demographic must be paced slower, highlighting functional details like step-free showers, low-maintenance yards, and proximity to healthcare and amenities.

4.3 The Millennial Family (The "Late Arrival")

Millennials are now the prime family demographic, desperate to get their children into top-rated CUSD schools.

Psychology: They feel they "missed the boat" on the 3% rates and cheap prices. They are stretching their budgets to the limit to afford the monthly payments at 6.5%.

Needs: Transparency. Because they are financially stretched, they are terrified of hidden repair costs (the $10,000 AC unit failure).

Marketing Implication: Trust is the currency here. A video walkthrough where the agent points out the age of the roof, the condition of the pool equipment, and the "unsexy" details builds the trust necessary for them to write an offer at their financial ceiling.

Part V: The Marketing Crisis – The Failure of the "2021 Playbook"

The anxiety permeating the Chandler agent community is not just about the economy; it is about the sudden obsolescence of their standard operating procedures. The tactics that generated millions in sales in 2021 are now generating silence.

5.1 The Death of the "Three Ps"

In 2021, the market was an Availability Market. Inventory was so scarce that simply having a listing was enough to generate multiple offers. The agent's job was largely administrative—managing the influx of desperate buyers.

The 2021 Workflow: iPhone photos -> MLS on Thursday -> Open House Saturday -> 10 Offers Sunday.

The 2025 Reality: iPhone photos -> MLS on Thursday -> Zero showings for two weeks -> Price reduction Week 3 -> Angry seller Week 4.

The market has shifted to an Attention Economy. With over 1,100 competing listings, "being available" is not a value proposition. The listing must aggressively fight for attention in a crowded digital feed. The "Passive Agent" who relies on static photos and the MLS is finding that their listings are becoming stale, stigmatized assets.

5.2 The "Static Fatigue" of the Modern Buyer

Buyers in 2025 are suffering from "Static Fatigue." They have spent years scrolling through Zillow, looking at HDR-enhanced, wide-angle photos that distort reality. They have learned to distrust photography. They know the wide-angle lens makes the living room look huge; they know the saturation slider makes the grass look greener.

The Trust Gap: When a buyer sees a photo, they wonder, "What are they hiding?" When they see a video, they feel they are seeing the truth.

The Retention Deficit: Studies show that consumers retain 95% of a message when watching video compared to only 10% when reading text. In a market where every agent is screaming "Buy Now!", the agent who uses video is the only one being heard and remembered.

Part VI: Video Marketing – The Strategic Imperative for Survival

The core thesis of this report is that Video Marketing is the only medium high-bandwidth enough to bridge the "Trust Gap" and generate liquidity in the current Chandler market. It is not a promotional tactic; it is a survival mechanism.

6.1 The Data Case for Video Adoption

The return on investment (ROI) for video in the current climate is not anecdotal; it is empirically quantifiable.

Inquiry Volume: Listings with video receive 403% more inquiries than those without. This is a staggering multiplier. In a market of few buyers, quadrupling your inquiry volume is the difference between a sale and an expired listing.

Speed of Sale: Homes listed with video tours sell up to 31% faster. In a market where DOM is creeping up to 60 days, shaving off a third of that time is critical for seller satisfaction.

Seller Preference: Perhaps the most critical statistic for the agent's business growth: 73% of homeowners say they are more likely to list with an agent who uses video marketing. Yet, only roughly 9% of agents consistently create listing videos.

The Opportunity Gap: This massive disparity between what sellers want (video) and what agents provide (photos) represents the single largest opportunity for market share acquisition in Chandler. The 91% of agents ignoring video are fighting over the scraps; the 9% embracing it are winning the listings before the presentation even begins.

6.2 The Neurology of Trust: Why Video Works

Video works because it mimics the way the human brain processes information in the real world. It provides:

Context and Flow: Photos are disjointed snapshots. Video shows how the kitchen connects to the living room, how the light hits the patio in the evening, and the true scale of the space.

Parasocial Interaction: When an agent appears on camera, even for a brief introduction, the viewer forms a "parasocial relationship" with them. They feel they know the agent. This builds authority and trust before the first phone call is ever made.

Algorithmic Favoritism: Social media platforms (Instagram, Facebook, LinkedIn, TikTok) and search engines (Google, YouTube) have re-engineered their algorithms to prioritize video. A static image post on a business page might reach 2% of followers; a Reel or video post is pushed to non-followers, expanding the agent's reach exponentially.

Part VII: The VidFlipper Advantage: Winning the Narrative War in the Silicon Desert

In a Chandler market defined by a fragile Cromford Index (108) and paralyzed by "Intel Anxiety," the agent's primary role is no longer just marketing a property—it's controlling the narrative. Static photos are passive; they cannot fight back against negative headlines or explain the long-term value of the Silicon Desert. To win in 2026, agents must become media strategists, and VidFlipper is the AI-powered engine to execute that strategy at scale.

7.1 Why Static Photos Fail in a High-Anxiety Market

• They Cannot Counter a Narrative: A beautiful photo of an Ocotillo home does nothing to calm a buyer who just read about Intel layoffs. It lacks the power to provide context or reassurance.
• They Don't Sell "Potential": For the vast inventory of dated 1990s homes in Central Chandler, a photo gallery only highlights the problems. It cannot show the vision of what a renovated kitchen or master bath would look like.
• They Lack Trust for Remote Buyers: The "California Equity Refugee" is a sophisticated buyer who has been burned before. They are skeptical of perfectly staged HDR photos and demand a more authentic, transparent view before they will even consider a visit.

7.2 VidFlipper: Your Toolkit for Building Confidence & Closing Deals

VidFlipper is the automation tool that allows an agent to directly address Chandler's unique psychological and inventory challenges, turning anxiety into opportunity.

• Countering the "Intel Anxiety" with Ground Truth:

  • VidFlipper in Action: Create a powerful "State of Chandler" market update. Use VidFlipper to combine photos of a new listing in 85248 with recent drone footage of the massive Intel Fab 52 and 62 construction. The AI-generated voiceover can deliver a confident, data-driven script: "Don't listen to the headlines, look at the reality. This is a $20 billion investment in our future. The smart money is buying now, before the next wave of engineers arrives." This directly refutes the fear narrative with undeniable visual evidence.

• Selling the "Vision" for Dated Inventory:

  • VidFlipper in Action: For a home in Central Chandler that needs work, use VidFlipper to create a "Transformation" video. Intersperse photos of the current kitchen and bath with AI-generated renderings of what they could become. The AI script can focus on value: "Priced to allow for your dream renovation. See the potential to create a stunning modern space and build instant equity." This helps buyers see past the outdated wallpaper and focus on the opportunity.

• Winning the "California Equity Refugee":

  Market Data + Video = Sold

  Don't just read about the Chandler market—act on it. Turn this data into a video update for your clients in 60 seconds.

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  • VidFlipper in Action: This buyer needs validation and a premium experience. Use VidFlipper's <60-second workflow to send personalized, authentic video messages. When they inquire, send back a quick video tour from your phone, narrated by you, showing them the specific details they asked about. Then, for the listing itself, use a Film Simulation overlay to give your video marketing a sophisticated, cinematic feel that meets their high expectations.

• Competing with New Builds in South Chandler:

  • VidFlipper in Action: For a resale home in 85249, create a video that highlights everything a builder can't deliver on day one. Use Motion Zoom to pan across the lush, mature landscaping of the backyard. Use Karaoke-style captions to highlight the benefits: "NO WAITING FOR A POOL BUILD," "MATURE SHADE TREES," and "ESTABLISHED, QUIET COMMUNITY."

In a market where confidence is the scarcest commodity, the agent who can create and control a positive, data-driven narrative will win. VidFlipper provides the power to be that source of truth for every client and every listing.

Table 2: The Essential Video Marketing Stack (2025)

Content Type	Platform	Target Audience	Key Metric	Frequency
Cinematic Listing Tour	YouTube, Zillow, MLS	Remote Buyers, High-Intent Leads	Retention Rate	Per Listing
Vertical "Raw" Tour	IG Reels, TikTok, Shorts	Browsers, Future Sellers	Views / Shares	Per Listing
Market Data Update	LinkedIn, Email, FB	Sphere of Influence, Past Clients	Comments / DMs	Weekly
Community Highlight	Instagram, Local FB Groups	Local Residents (Farm Area)	Saves / Shares	Monthly

Part VIII: Future Outlook & Strategic Roadmap (2026)

8.1 The 2026 Forecast: The "Bumpy Plateau"

Looking ahead to Q1 and Q2 of 2026, the Chandler market is expected to continue its pattern of a "bumpy plateau."

Pricing: Expect flat to slightly negative growth (-1% to +1%) as the market digests the inventory accumulation. The days of rapid appreciation are over; we are in a period of capital preservation.

The Intel Catalyst: As the physical construction of Fabs 52 and 62 nears completion phases, the nature of housing demand will shift from transient construction labor to permanent operational staff. This will eventually buoy the Ocotillo market, likely in late 2026, as high-income engineers relocate.

The Agent Exodus: The thinning of the herd will accelerate. The National Association of Realtors (NAR) membership is contracting as part-time agents leave the industry. This is positive news for the professional strategist. There will be less noise and more market share available for the competent.

8.2 The Action Plan for the Chandler Agent

For the anxious realtor reading this report, the path forward is clear. The anxiety you feel is the market signaling a need for evolution.

Audit Your Inventory: Any listing currently sitting over 40 days on market needs a "Video Relaunch." Pull the static photos, shoot a dynamic, agent-led video tour, and re-market it as a "fresh look" on social media.

Educate on "The Spread": Use video to explain to sellers that while the average market is down, perfect homes are stable. Frame necessary repairs and staging not as costs, but as "equity protection investments."

Own the Narrative: Do not let your clients get their market news from national headlines. Be the "Source of Truth" for Chandler. Produce the video: "The Truth About Intel and Chandler Real Estate." Explain the difference between corporate layoffs and long-term infrastructure.

Invest in "Show," Not "Tell": Stop telling people you are a local expert. Show them. Show them the specific street corners, the specific coffee shops, and the specific market data in 4K resolution.

Conclusion

The Chandler real estate market of December 2025 is unforgiving of mediocrity but incredibly rewarding for strategy. The "easy money" era is over. We are now in the "Skill Era." The agents who retreat, cut marketing spend, and wait for the market to "bounce back" to 2021 will fade away. The agents who accept the new reality, pivot to a "Media Company" mindset, and use video to aggregate attention and trust will not just survive—they will define the next decade of real estate in the Silicon Desert.

Detailed Technical Appendix: Chandler Market Data

A.1 Pricing Discrepancies and Methodology

This report synthesizes data from multiple sources, which often show conflicting headline numbers. It is crucial to understand why these differ:

Zillow : Reports a -3.6% decline. Their algorithm ("Zestimate") focuses on "hedonic regression"—tracking the value of the same homes over time. This is often the most accurate reflection of appreciation/depreciation for a specific homeowner.

Realtor.com : Reports a -5.2% decline in listing prices. This tracks seller sentiment—what sellers are asking for. The steeper decline here shows sellers are trying to get ahead of the market.

SweepPhoenix / Local Broker Data : Reports a +10.5% increase in average sold price. This is likely a "mix shift" artifact. If fewer $400k homes sell (because first-time buyers are priced out) and more $800k homes sell (cash buyers), the average goes up even if values are down. We advise relying on Zillow/Cromford for appreciation trends and Broker data for volume trends.

A.2 The Cromford Index Explained for Agents

The Cromford Market Index (CMI) is the premier metric for the Phoenix Metro area.

100: Balanced Market. Prices rise at the rate of inflation.

110+: Seller's Market. Prices rise faster than inflation.

90-: Buyer's Market. Prices are flat or falling.

Current Chandler CMI: ~108.

Trend: Downward.

Implication: We are technically in a Seller's market, but it feels like a Buyer's market because the shift has been so rapid from the highs of 2021 (when CMI was 400+).

A.3 Video Marketing Statistics Reference

Inquiry Boost: Listings with video get 403% more inquiries.

Seller Demand: 73% of sellers prefer agents with video.

Agent Adoption: Only 9% of agents create listing videos.

Search Traffic: Video listings get 157% more organic search traffic.

Speed: Video listings sell 31% faster.

A.4 Key Neighborhood Data Points (Zip Code Level)

85248 (Ocotillo/Fulton): Median Value ~$666k. Down 2.9%. High inventory, high sensitivity to Intel news.

85249 (South Chandler): Median Value ~$750k+. Stable. High demand from families/schools.

85225 (Central): Median Value ~$480k. Balanced. Inventory accumulating due to condition issues.

85286 (Layton Lakes): Median Value ~$600k. Competitive with new builds in 85249.