Why Facebook is a Goldmine for eBay Sellers in 2025

While TikTok and YouTube Shorts have restricted link sharing in 2025, Facebook remains unique: it still allows clickable links in video descriptions.

With over 3 billion active users, Facebook offers two distinct advantages for resellers:

Older Demographics with Disposable Income: The average Facebook user is older than the average TikTok user, meaning they are more likely to have the funds to purchase collectibles, vintage items, and higher-ticket eBay listings.
Targeted Communities (Groups): Unlike the "spray and pray" algorithm of other apps, Facebook Groups allow you to put your item directly in front of 20,000+ people who specifically collect what you are selling.

1How to Post a Video & Link on Facebook Reels

Step 1: Upload Natively

Do not just share a link to your eBay page. Facebook's algorithm suppresses external links but boosts native video. Upload the MP4 file (generated by VidFlipper) directly to Facebook Reels by tapping Create > Reel.

Step 2: The "Above the Fold" Description Strategy

This is critical. Facebook Reel descriptions are clickable, but they truncate (cut off) after the first line.

✅ DO THIS:

Vintage 1990s Chicago Bulls Jacket 🏀
👇 BUY HERE:
https://ebay.to/the-link-we-provide-you

Place the link before your hashtags. If you put it at the end, users will have to click "See more" to find it, which lowers your conversion rate.

Step 3: The First Comment Hack

As a backup, immediately after posting, write a comment on your own video: "Here is the direct link to the eBay listing: [PASTE LINK]". Pin this comment if your account allows it. This ensures the link is always visible when people open the comments section.

The "Niche Group" Strategy

The real power of Facebook is in Groups. If you are selling a vintage Star Wars toy, posting it to your personal feed might get 5 likes. Posting it in a "Star Wars Vintage Collectors" group could get 500 views from actual buyers.

How to post safely in Groups:

Check the Rules: Some groups ban "self-promotion" but allow "showing off."
The "Soft Sell": Instead of posting "FOR SALE $50," try this:
"Just found this amazing piece! I made a quick video showing the details. I listed it on my eBay store if anyone is looking for one to complete their collection."
Native Video vs. Shared Reel: It is better to upload the video file directly to the group post rather than sharing your Reel into the group. Native group videos play automatically as members scroll their feed.

Common Questions (2025 Updates)

Can I post eBay links in Facebook Stories?

Yes! If you have a Professional Mode profile or a Business Page, you can use the Link Sticker in Stories. Create a Story, select the sticker icon, choose "Link," and paste the eBay URL we provide you. This is one of the highest-converting methods in 2025.

Should I use Facebook Marketplace or eBay?

Use both. You can list the item on eBay for security and shipping ease, then post a video on Facebook to drive traffic to that eBay listing. This prevents you from dealing with "is this available?" messages and local meetups.